What Happened?
Irvine, CA-based TruTrace Appointed Robert Lelovic as Chief Financial Officer
About the Company
Tru•Trace Technologies, Inc.(CSE: TTT, OTCQB: TTTSF) has developed the first integrated blockchain platform that registers and tracks intellectual property for the cannabis industry. Strain protection and genetic identification are major issues for growers and breeders, and this new technology allows them to identify and secure rights to their valuable intellectual property (IP). The StrainSecure cloud-based platform streamlines the administrative process of genetic registration and mandatory quality-control testing for legal cannabis, cutting the administrative time and expense in half. Tru•Trace`s proprietary, immutable, cryptographically-secure blockchain-technology establishes a global `single source of truth` for cannabis strains, their ownership, potency and chemical makeup. In an industry where a popular strain can be worth millions of dollars, quantifying genetics, potency and equivalencies between cannabis products are crucial to the future of legal marijuana. StrainSecure delivers needed transparency to growers, retailers, regulators, and consumers in who have struggled to find realistic solutions to these logistical challenges. The good news is that the blockchain technology implemented by StrainSecure is ideally suited to solve these kinds of problems by implementing an immutable and non-corruptible record of transactions.
About the Person
Robert Lelovic is Chief Financial Officer at TruTrace. Previously, Robert held various senior HR leadership roles in the industry.
Info Source
News
Short Profile