What Happened?
Atlanta, GA-based Aaron`s Appointed Rob O\'Connell as SVP, Chief Human Resources Officer
About the Company
Aaron`s, Inc. (NYSE: AAN) is a specialty retailer serving consumers through the sale and lease ownership of furniture, consumer electronics, computers, home appliances, and accessories in over 2,100 Company-operated and franchised stores in the United States and Canada. The Company was founded in 1955, is headquartered in Atlanta and has been publicly traded since 1982. Aaron`s is the industry leader in serving the moderate-income consumer and offering affordable payment plans, quality merchandise and superior service. This has been a milestone year at Aaron`s. In April, Aaron`s completed the transformative acquisition of Progressive Finance resulting in the strategic positioning of the Company as the leader in both the traditional rent-to-own (RTO) industry as well as the emerging virtual rent-to-own (RTO) space. The acquisition supports the Company`s strategy to address credit-challenged customers` changing needs for acquiring home furniture, electronics and appliances as the consumer population leans more toward a multi-channel acquisition of goods and services. Aaron`s plan to reshape the core business focuses on same store revenue growth, enhancing Aaron`s online platform, driving cost efficiencies, moderating new store growth, and strengthening the franchise network. The Company has been aggressively developing its online strategy while working towards the roll-out of an e-commerce platform in early 2015. This demonstrates Aaron`s strategic initiative to reach its customers in an ever evolving marketplace.
About the Person
Rob O'Connell is SVP, Chief Human Resources Officer at Aaron`s. Previously, Rob held various senior HR leadership roles in the industry.
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