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The Cruises Division of MSC Group, the leading privately held Swiss-based shipping and logistics conglomerate with over 300 years of maritime heritage, is headquartered in Geneva, Switzerland, and has two distinct brands within its structure - the contemporary and luxury brands. MSC Cruises, the contemporary brand, is the world`s third largest cruise brand as well as leader in Europe, South America, the Gulf region and Southern Africa with more market share in addition to deployed capacity than any other player. It is also the fastest growing global cruise brand with a strong presence in the Caribbean, North America and the Far East. Its fleet comprises 18 modern vessels combined with a sizeable future global investment portfolio of new vessels and is projected to grow to 23 cruise ships by 2025 with options for six vessel orders in place through 2030. MSC Cruises offers its guests an enriching, immersive and safe cruise experience inspired by the Company`s European heritage. Meanwhile the soon to be launched luxury brand is set to start operating in 2023 with a fleet of up to ten vessels coming into service by 2030 with the latest and most advanced environmental and maritime technologies available. These super-yachts will introduce to the luxury segment a broad range of new guest experiences and other activities as well as generous ratios of public spaces. MSC`s number one priority across all its operations has always been the health and safety of its guests and crew, as well as the communities at the destinations its ships serve. In August 2020, MSC Cruises implemented its comprehensive health and safety protocol to become the first major line to return to sea. MSC has long been committed to environmental stewardship with a long-term goal to achieve zero emissions for its operations. The Company is also a significant investor in next-generation environmental marine technologies, with the goal to support their accelerated development and implementation.
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The All-Inclusive Crystal Experience® is a heady combination of indulgent services and enriching discovery. Since our debut in 1990, we have been elevating and redefining the traditional notions of luxury cruising with innovative excellence, exquisitely designed ships, bold itineraries, customized destination immersion, and the highest standards of personalized service at sea and on land. A proven leader in evolving the guest experience to stay ahead of global luxury travel trends, we were the first cruise line to partner with celebrity chefs—our Silk Road and Sushi Bar alternative dining venues are the only sea-going restaurants in Nobu Matsuhisa`s worldwide empire; the first to debut a Computer University@Sea® with personal e-mail and Internet services; the first to launch a now critically-acclaimed Wine and Food Festival; and the soon-to-be first luxury line to transit the Northwest Passage in 2016 and offer four distinct World Cruise options in 2018.
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