What Happened?
Philadelphia, PA-based Visit Philadelphia Promoted Rachel Ferguson as Chief Innovation and Global Diversity Officer
About the Company
Visit Philadelphia® is our name and our mission. As the region`s official tourism marketing agency, we build Greater Philadelphia`s image, drive visitation and boost the economy. Recognizing that leisure tourism could be an important industry for the city and region, the City of Philadelphia, the Commonwealth of Pennsylvania and The Pew Charitable Trusts founded Visit Philadelphia as the Greater Philadelphia Tourism Marketing Corporation in 1996. The next year, we launched the first consumer campaign inviting people to visit the five-county region (Bucks, Chester, Delaware, Montgomery and Philadelphia counties). Today, Greater Philadelphia welcomes 13.4 million more leisure travelers annually than it did in 1997. Successful campaigns include the current With Love, Philadelphia XOXO®; Philly`s More Fun When You Sleep Over®, the most successful post-9/11 hospitality recovery campaign in the U.S.; the groundbreaking Philadelphia – Get Your History Straight And Your Nightlife Gay®; and With Art Philadelphia®, the city`s first-ever coordinated and sustained visual arts marketing effort.
About the Person
Rachel Ferguson is Chief Innovation and Global Diversity Officer at Visit Philadelphia. Previously, Rachel held various senior HR leadership roles in the industry.
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