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The RevTrax Offer Management Platform (OMP) empowers brands to deliver offers across channels, track the performance and connect insights to decisions that save you money and drive more value from your marketing efforts. Our OMP connects across all digital vehicles and offer formats, providing personalized offers connecting online behaviors Our expertise, technology, and best-in-class service transforms how leading brands manage, measure, and optimize marketing investments
#HigherEducation #digitalmarketing advice, analysis, best practices and insight. Passionate about establishing a new way of thinking in #enrollment marketing.
We`re an independent creative company working in advertising and technology.
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform (MAP), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.
Adello delivers exceptional accuracy in audience targeting through award-winning deep learning technology and self-improving campaigns. Adello`s real-time machine learning automatically improves campaigns. This creates deeper insight, accurate audience targeting, and exceptional results. Hundreds of advertising customers trust Adello’s self-learning campaigns to achieve their brand and direct-response goals, such as L’Oreal, Sony Music, Samsung, BMW, Warner Bros, UBS, and Ikea. Adello has offices across Europe, North America, and Asia. Adello`s proprietary technology has won multiple awards, including: Venture Leader China (2015), Technavio Global Top 16 Big Data Companies (2014), Gartner’s Cool Vendor in Infrastructure (2012), Top100 Startup Winner (2012 & 2013) and CRN Big Data 100 (2012).