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We build the tools that automate the digital advertising market. From traditional banner advertising to mobile, video and social, we have the solutions to help brands and publishers maximize return on their digital assets. Our SRAX ad exchange enables publishers to optimize their ad revenue and fill up to 99% of their inventory. With a superior yield management system, we deliver the best paying ad from thousands of brands and buyers. Our consulting arm brings inspiring social movements to life through content creation and distribution, development, social strategy and cause marketing engagement.
In 2012, Alloy was founded (then known as ARPR) by a young, tenacious woman set out to pioneer new concepts and question conventional wisdom long held by agencies. This entrepreneurial beginning permanently rooted our culture in possibility, curiosity and ideas (lots and lots of ideas).
We help companies and brand owners predict customer behavior. Founded in 1984, our original focus was on providing unique and timely customer insights to the Automotive industry. We were the first company to develop an interactive customer follow-up program for the Automotive industry, set the foundation for survey-driven customer loyalty programs and pioneered an auditable and interactive way to track dealership performance. As the customer interaction with brands continues to evolve, so does our solution, ensuring that our clients are always on the forefront of managing the customer experience and leveraging the latest tools and technologies. We have expanded our work into other industries including Travel and Hospitality, Retail, Telecommunications, and Financial Services. Our work has evolved but our intent has not changed: to provide meaningful and actionable customer insight to our clients and to provide innovative tools and technologies for companies to manage their brands and their customers.
Thesis seeks to redefine full-service by joining data, diverse perspectives, technology, and creative spirit to solve problems and work toward a better world.
ICF Olson collaborated with i4c`s stakeholders to develop a greenfield technology roadmap with project timelines and budgets based on flexible, open source solutions for their customers, sales, marketing, operations, and third parties.