| Name | Title | Contact Details |
|---|---|---|
Victor Kimble |
Chief Marketing Officer | Profile |
The “Energy” in Energy BBDO starts with our energized people, who are not just strategically and creatively talented, but are also driven “what`s possible” problem solvers and “we, not me” collaborators.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Social Media Marketer | Obsessed with @Instagram & Teaching Entrepreneurs How to Leverage it for Biz!
Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados through advertising, promotion and public relations, and engages in related industry activities. California avocados are cultivated with uncompromising dedication to quality and freshness, by about 3,000 growers in the Golden State. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry. Because of our unwavering belief in the quality of California Avocados, we`re dedicated to sharing information, promoting our product and supporting those who use, produce, sell and serve California Avocados. We offer educational materials, practical tips and facts about avocados, plus inspiring avocado recipes to help you provide your family and guests with a most enjoyable dining experience. These are California family farmers, some whose farms have been handed down for generations. We offer support through educational meetings, the latest news and research, legislative updates and more. We help retail buyers and in-store produce personnel bring you the information you need to make informed shopping decisions-point of sale materials, best retail merchandising and promotional practices, sales data management, behind-the-scenes training on avocado handling and more. We offer Foodservice operators and chefs hundreds of creative and delicious meal ideas using Fresh California Avocados, in addition to product information, promotional ideas, materials, an industry calendar of events and much more. We collaborate with chefs from around the country to bring you a variety of recipes for the most exquisite dishes using California Avocados, including creations by renowned chefs and restaurateurs: Mary Sue Milliken and Susan Feniger, also known as the Too Hot Tamales.
The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against metrics that matter. Powered by the largest, highest quality commingled TV datasets and data science methodologies built from the ground up, we have created a privacy-compliant suite of solutions for advertisers, agencies and publishers to discover, amplify and analyze the entire path to conversion.