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Growscape is a North American horticultural company formed from the merger of The HC Companies and Classic Home & Garden. It serves a wide range of markets, including growers, retailers, distributors, nurseries, greenhouses, and home gardeners. Growscape offers innovative and sustainable products such as growing containers, decorative planters, garden décor, and protective packaging. With dual headquarters in Twinsburg, Ohio, and Shelton, Connecticut, Growscape operates manufacturing and distribution facilities across the U.S., Canada, and China. The company employs between 501 and 1000 people and emphasizes eco-efficient manufacturing processes. Growscape is committed to sustainability, focusing on reducing carbon footprints and promoting circular solutions. Its product offerings include various types of growing containers made from sustainable materials, as well as decorative items crafted from diverse materials. Growscape also provides customer-driven services, including collaborative product ideation and expert logistics, to support its partners in the horticultural industry.
Bimeda is an Ireland-based company that develops, manufactures and markets veterinary and animal care products.
Ethos is a life insurance company founded in 2016 by Peter Colis and Lingke Wang. The company focuses on making life insurance more affordable and accessible by using technology to simplify the application process. Ethos operates as a licensed insurance agency, partnering with third-party carriers like Legal & General America, TruStage, and Ameritas. Ethos offers an online application process that provides instant quotes, allowing customers to apply for life insurance quickly. The company utilizes a proprietary underwriting engine to assess health and eligibility, ensuring suitable coverage options. Ethos also supports a network of independent insurance agents, facilitating both direct-to-consumer and agent-assisted sales. The primary product offered is term life insurance, tailored to meet individual needs. With significant funding from investors such as Sequoia, Accel, Google Ventures, Goldman Sachs, and Softbank, Ethos has established itself as a major player in the U.S. life insurance market, aiming to protect millions of families.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.