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Armored AutoGroup is the leading global manufacturer and marketer of automotive appearance and performance products with iconic brands such as Armor All and STP. The business has revenues of approximately $300M, is highly profitable, and has a presence in over 50 countries with 30% of its sales outside of the United States. AAG has established a global team comprised of nearly 250 people. The Company’s global supply chain is highly efficient with a footprint comprised of manufacturing and four distribution centers in North American and a plant and distribution center in Wales. Senior management is composed of team members with successful track records in automotive aftermarket and experience in managing global businesses, making acquisitions, completing and monetizing leveraged buy outs, and completing carve outs of divisions of larger companies. AAG was formed through an LBO of the auto care division of Clorox in November 2010 in partnership with Avista Capital Partners, a $4BN under-management private equity group. AAG’s strategy is to grow through innovation, trade partnership, expansion of its international presence, and mergers and acquisitions. In 2012, the Company introduced 31 new products, a substantial increase over prior years, with additional new products slated for 2013. AAG has focused its efforts to enhance trade partnerships and consumer marketing, including re-entering racing sponsorships and substantially bolstering its ad campaigns. International growth is a major focus with new efforts and resources dedicated to Europe, Latin America and Asia, as well as, establishing an in-country presence in China. The Company has developed a list of potential acquisition targets and has pursued dialog to prioritize these. In addition, the Company has a goal of creating a growing presence either organically or thru acquisition in the BRIC countries with strategies underway for Brazil and China and a current effort to expand in Russia.
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