What Happened?
New York, NY-based Philippe Krakowsky as Executive Vice President and Chief Strategy and Talent Officer
About the Company
Interpublic is one of the world`s premier advertising and marketing services companies. Our agency brands deliver custom marketing solutions to many of the world`s largest advertisers. We cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising, to mobile and search engine marketing. Our client solutions vary from project-based activity involving one agency and its client to long-term, fully-integrated campaigns created by a group of our companies working together on behalf of a client. With offices in over 100 countries, we can operate in a single region or align work globally across all major world markets. Interpublic employs approximately 50,200 marketing professionals. Based in New York City, Interpublic sets company-wide financial objectives and corporate strategy, directs collaborative inter-agency programs, establishes financial management and operational controls, guides personnel policy, conducts investor relations and initiates, manages and approves mergers and acquisitions. In addition, we provide limited centralized functional services that offer our companies operational efficiencies, including accounting and finance, marketing information retrieval and analysis, legal services, real estate expertise, travel services, recruitment aid, employee benefits and executive compensation management.
About the Person
Philippe Krakowsky is Executive Vice President, Chief Strategy and Talent Officer for Interpublic Group (NYSE: IPG), a leading global provider of marketing services. In this capacity, he works with the company`s CEO to define strategy for the group and with agency leadership to implement key strategic initiatives.Philippe also has oversight of important areas such as talent management, training and development, diversity and inclusion, and compensation benefits.During recent years, Philippe has played a key role in major strategic actions at the company, including the creation of Mediabrands; oversight of developing digital and emerging media capabilities; establishing a new leadership team at McCann Worldgroup; the merger of Draft and FCB; and encouraging cross-agency, collaborative client teams. His group also manages communications for IPG as well as the company`s award-winning diversity and inclusion activities. Krakowsky has extensive experience devising strategies and building brands, particularly in the professional services arena. Prior to joining IPG, he played a leading role in articulating and differentiating the Young & Rubicam brand to a broad range of audiences – employees, clients, prospects, the financial community and the media – in the period leading up to and following Y&R`s transformation from a private to a public company. Previously, he led the positioning and all communications efforts for BBDO when that agency carved out the niche it still enjoys as advertising`s premier global creative network. Philippe started his career as an entrepreneur in the technology industry, building and ultimately selling an artificial intelligence software development company. He moved into advertising at the heralded New York creative boutique Levine, Huntley, Schmidt and Beaver, where he worked to market both the agency and its clients` businesses. In 1999, he was inducted into the American Advertising Federation`s “Hall of Achievement,” the premier United States industry honor for marketing services professionals under age 40.
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