What Happened?
New York, NY-based Gumgum hired Phil Schraeder as COO.
About the Company
Gumgum is a scalable media platform, built on the belief that for ads to achieve maximum impact they should appear seamlessly within content where user attention is actively engaged. With access to billions of images across thousands of quality sites, Gumgum is the largest in-image advertising provider for publishers and brands. Known for inventing the in-image category, Gumgum`s patented technology overlays contextually relevant display ads across the lower portion of relevant photos. The result is higher viewability, engagement and lift in brand metrics than any other display advertising option available today. The company is headquartered in Santa Monica, California, with five additional offices around the US. Its investors include NEA, Upfront Ventures, First Round Capital and Crosscut Ventures.
About the Person
Phil Schraeder is Chief Operating Officer at GumGum. As GumGum's COO and CFO, Phil Schraeder is responsible for financial planning, management, accounting, controls and human resources. He has over 16 years of experience in the fields of financial management, accounting, M&A, operations and human resource management. Phil has worked in a variety of industries, including technology, media, entertainment and public accounting. Prior to joining GumGum, he was VP of Finance at Verifi, Inc., a full-service provider of global electronic payment and risk management solutions, where he was responsible for financial operations and forecasting. Prior to joining Verifi, Phil oversaw accounting and reporting at RealD, Inc, a leading global licensor of 3D technologies, where he was heavily involved in the strategic acquisition of a key supplier, an equity raise of $50 million and the implementation of its ERP system. Prior to RealD, Phil spent four years at New Regency Entertainment where he was the Manager of Finance and was responsible for financial modeling and reporting on feature films. Phil began his career at KPMG, LLP in Chicago after earning his Bachelor of Science in Accountancy with a minor in Communications from Northern Illinois University.
Info Source
News
Short Profile