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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
J Schmid is one of the leading companies in the Business Services sector.
Composed of acquired marketing, media and communications agencies, Acceleration Community of Companies (ACC) was created in May 2018 by 30 year Marketing and Communications industry expert and operator, Michael Nyman, with the intent to guide and advise clients to move quickly and more efficiently with their branding, marketing and media decisions. With ACC Advisory, an in-house strategic marketing consultancy made up of industry experts at the forefront of technology, trends and trade, ACC offers a new and integrative service approach of best-in-class specialized resources, where strategy, technology and creativity converge. With offices in Los Angeles and New York, ACC has rapidly built out much of its operating group, and several Advisory clients, including Pepsi, T-Mobile, Fashion Nova and Canopy Growth, among others.
Bullseye Strategy is a digital marketing agency that helps companies harness the power of digital and emerging media to acquire new customers and grow their relationships with existing customers.
TREMOR VIDEO DSP is the leading programmatic video platform built for storytelling, matching advertisers with their desired audiences—wherever they may be. Through custom video experiences delivered across all screens including mobile, tablet, and Connected TV, we help advertisers create meaningful, personalized moments with their prospective customers and provide insights that enable brands to know their audiences better. Video is at the core of everything we do. Building on 10 years of proven expertise and innovation in video, Tremor Video DSP is mapping the future of digital video through strategic, specialized partnerships with industry leaders that curate custom, exclusive audiences across both data and video supply. Tremor Video DSP is a Taptica Company.