What Happened?
Cambridge, MA-based Paul Farnell as Chief Executive Officer
About the Company
Litmus is a web-based email creation, testing and analytics platform empowering marketers, designers, and agencies to confidently deliver a superior subscriber experience. Litmus provides instant email previews and quality assurance tools across all major inbox providers, browsers, and devices, and features comprehensive analytics to help users quickly and easily build, test, troubleshoot and optimize every campaign. Learn more at www.Litmus.com.
About the Person
Paul Farnell is the Founder & Chief Executive Officer of Litmus, a Cambridge-based startup that helps agencies, designers, and marketing teams test, target, and optimize their email marketing campaigns. Paul talks about boot-strapping, how the company started in his dorm room (before it was actually Litmus, the servers were literally under his desk) and his experience moving the company across the pond.
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