What Happened?
Lehi, UT-based Purple Appointed Patrice Varni as Chief Marketing and Digital Officer
About the Company
Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. We design and manufacture a variety of innovative, premium, branded comfort products, including mattresses, pillows, seat and back cushions, frames, sheets and more. Our products are the result of over 25 years of innovation and investment in proprietary and patented comfort technologies and the development of our own manufacturing processes. Our proprietary gel technology, Hyper-Elastic Polymer®, underpins many of our comfort products and provides a range of benefits that differentiate our offerings from other competitors` products. We market and sell our products through our direct-to-consumer online channels, traditional retail partners, third-party online retailers and our owned retail showrooms.
About the Person
Patrice Varni is Chief Marketing and Digital Officer at Purple. Previously, Patrice held various senior HR leadership roles in the industry.
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