What Happened?
Chicago, IL-based Retale+ Appointed Pat Dermode as Chief Executive Officer
About the Company
Retale is a mobile destination application for shoppers, incorporating retail circulars into a rich, interactive format. Retale tells an engaging, enriched shopping story by bringing the printed circular to life for on-the-go shoppers.
About the Person
Pat brings more than 20 years of marketing, retail and leadership experience to her role as President of Bonial Enterprises North America, Inc. As a veteran of both agency and client side marketing, she is skilled in offline and online channels, brand strategy and retail marketing, and mass and targeted interactions. She possesses a contagious enthusiasm about the revolutions taking place in today`s digitally enabled world. Pat began her career at DDB Worldwide working with clients in the beverage, CPG, QSR, retail and technology sectors. While at DDB, she also spent time working in New York in content development and distribution. With a couple of agency and city moves in between, Pat eventually wound up back at DDB becoming President of their North American Integration practice. Her retail experience grew to include grocery, multiple specialty retail models, home improvement and automotive services. Pat was eventually recruited from DDB to help Leo Burnett build a capability that could attract retail clients. In her role as executive Vice President/Retail Practice lead, Pat was able to position Leo Burnett among the leaders in retail marketing effectiveness, winning more gold Retail Advertising and Marketing awards than any other agency in the 2007 competition. In her most recent role, Pat served as the VP of Marketing Services with responsibilities in media, public relations, any loyalty marketing for both Sears, Kmart and ShopYourWay. Pat received a BA from the University of Notre Dame.
Info Source
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