What Happened?
Princeton, New Jersey-based American List Counsel Appointed Pam Perron as Chief Human Resources Officer
About the Company
At ALC, we say that in the modern world of marketing, “Data must drive strategy.” Because when we talk about the consumer, it is the language of data we use. And it`s data that will fuel your organization`s ability to break through the noise in the marketplace and establish high-value relationships with your constituents. For the last 38 years, we have enabled our clients to deploy data to identify their best customers and prospects and speak to them in a language they understand, about the things they care about, via the communications channels they prefer. Founded in 1978 by CEO Donn Rappaport, ALC is widely recognized as one of the industry`s leading innovators in the field of data marketing. We have provided national brands with data products and solutions, helping them to monetize their data assets and acquire and retain high value customers through relevant, integrated and effective marketing campaigns. Products & Services: • List Brokerage • Database Services • Modeling & Analytics • Smart Data Assets • Digital Solutions • Insert Media • Data Management Solutions • Customer Acquisition • i2A Strategic Planning • Nonprofit Solutions • Smart Data Solutions • Omnichannel Marketing • Data Monetization In addition to our traditional offerings, ALC Digital affords marketers the unique ability to identify and connect with their precisely targeted market via direct mail, email, digital display, social media and addressable TV with innovative products like Remarketable, WishList and Match Partner Network. Get access to proprietary omnichannel databases that include: • Wealth Window • ALC B2B • ALC MD+ • Link2Me • Milestones • Newborn Network • Wealth, Influence, Power (WIP)
About the Person
Pam Perron is Chief Human Resources Officer at American List Counsel. Previously, Pam held various senior HR leadership roles in the industry.
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