IPG DXTRA, part of Interpublic Group, is a global collective of 27 marketing-specialty brands and more than 7,000 employees, anchored across Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand. IPG DXTRA companies bring together unique combinations of in-demand skills and expertise for clients, including experiential, public relations, sponsorships, innovation, brand, influencer, digital, social and analytics in categories as diverse as sports, healthcare, entertainment, CPG, luxury, technology and financial services.
McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded over 100 years ago with their own platform, “Truth Well Told”, McCann is the world`s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup a creatively driven global marketing company, part of the Interpublic Group.
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Buzzoole is a marketing services company that automates, manages and measures investments with influencers. Its end-to-end platform uses cutting-edge Artificial Intelligence technology to simplify every stage of the creator marketing process. Buzzoole serves over 850 international brand partners and boasts the largest opt-in community of more than 260,000 creators from all over the world. Founded in 2013 in the growing tech centre of Naples in Italy, the company has a growing presence in a number of locations globally, including the UK and U.S. Technology driven Influencer Marketing that works for every strategy. Buzzoole offers a 360 degree solution for brands, agencies and media partners. We work across all Creator tiers and platforms to deliver long-term and campaign specific impact. Buzzoole uses proprietary technology to understand and measure the effectiveness of Influencer Marketing investments - Real-time reporting across all KPIs - E-commerce and conversion tracking - True Reach and Brand Uplift - powered by Nielsen - Sentiment Analysis
Visit Victoria is the primary tourism and events company for the State of Victoria in Australia. We inspire people to visit Melbourne and Victoria through captivating stories and amazing events. Our purpose is to ignite and challenge any imagination. Visit Victoria`s objective is to build Melbourne and Victoria into Australia`s number one tourism destination by delivering strong and sustainable growth across priority markets. Our goal is to revitalise the visitor economy, by generating $36.5 billion in visitor spending by 2025 and support more than 320,700 jobs.