What Happened?
Seattle, WA-based Amplero Appointed Olly Downs as Chief Executive Officer
About the Company
Amplero is an Artificial Intelligence Marketing (AIM) company that enables business-to-consumer (B2C) marketers at global brands to optimize customer lifetime value at a scale that is not humanly possible. Unlike traditional rules-based marketing automation systems, Amplero`s Artificial Intelligence Marketing Platform leverages machine learning and multi-armed bandit experimentation to dynamically test thousands of permutations to adaptively optimize every customer interaction and maximize customer lifetime value and loyalty. With Amplero, marketers in competitive, customer-obsessed industries like telecom, banking, gaming and consumer tech are currently seeing measurable lift across key performance indicators—including 1-3% incremental growth in customer topline revenue and 3-5x lift in retention rates.
About the Person
Olly Downs is Chief Executive Officer at Amplero. Previously, Olly held various senior HR leadership roles in the industry.
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