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Nova Communications

Nova Communications is a Minneapolis, MN-based company in the Retail sector.
  • Number of Employees: 100-250
  • Annual Revenue: $10-50 Million


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Cosmetics, Beauty Supplies and Perfume Stores

As the largest U.S. specialty retailer and distributor of fragrances and related beauty products we are structured to provide a one-stop experience for our partners, going from concept to the consumer and beyond. With innovative marketing and sales management, license sourcing and development, we serve as a conduit in evolving brands, optimizing market position and executing go-to market strategy. We function in an environment of agility, experience, quality and respect among our licensing partners and enjoy a proud 30 year history of solid experience and proven achievement along with the instinct and knowhow for success. Our companies are connected to the right resources and committed to an outstanding level of excellence. We strive to stay on trend, providing the pinnacle of service and earning the trust of our licensing partners. In simplest terms, we build value for our customers through distinct channels. We think like pro-active marketers because we are. We are primed and ready to provide the elements that maximize potential and drive successful brands. With quality design and creation, supported by comprehensive marketing strategies, we translate the brand personality of celebrities, designers and sports figures via fragrance, elevating the visibility of the brand within department and specialty stores, and distributing it through the widest channels in the world. Our operations are primarily conducted through six operating subsidiaries: Parlux Fragrances & Five Star Fragrance, Perfumania,, Quality Fragrance Group, and Scents of Worth. OUR HISTORY A Proud History of Growth Originally founded as a fragrance business by the Nussdorf family in 1980, the evolution of change and growth now spans over 30 years. Today, Stephen Nussdorf oversees the business. 1997: Working within the mass market arena the first major acquisition occurred with the acquisition of Sense of Worth resulting in the expansion into the consignment business. 2004 and 2006: Two additional acquisitions expanded the company’s wholesale operation. 2008: Perfumania Holdings, Inc. was created with the acquisition of free standing retail doors. This year saw the combining with the wholesale, consignment and owned and licensed brand business, all coming under one umbrella. 2012: Perfumania Holdings, Inc. acquired Parlux, a manufacturer and global distributor of fine fragrances and beauty related products, providing license sourcing and development to manufacture and distribute the fragrance brands of fashion houses, celebrities, designers and sports figures. OUR MISSION To continue to create value for our partners in business; functioning with agility, flexibility and respect for their objectives. Foster a culture of excellence throughout all channels of our business and strive to develop products that exceed expectations. Strengthen our global reach and deliver innovation through all channels of our business. Continue to provide the consummate level of service and honor our commitment to being a socially responsible company. CORE VALUES We are focused solely on the industry where we have specific knowledge; creating an approach that accomplishes goals and generates long term growth. We continue to broaden our reach within the industry, driving momentum and generating excitement at retail with timely growth opportunities. Our core competencies of management and sales, licensing, and branding, help our partners enjoy greater market share. Customers: Our ongoing goal is always to meet the various needs of our retail customers; delivering the best possible product in tune with today’s market savvy, discerning consumer. Consumers: We are consistent with our commitment of meeting the desires of the consumer; staying on trend to meet their diverse lifestyle needs and providing a quality, high end product with inherent value. Suppliers: We have built and maintained loyal relationships with our suppliers, choosing to work with only the best providers to ensure the level of quality we demand. Through each step of the creative process we source the finest elements for our products and packages. Associates: We regard our associates as the foundation of our company. We value their ideas and foster a culture of open communication. We continue to shape our workplace environment as a great training ground for the industry. We believe in exposing our associates to all facets of the business, encouraging an entrepreneurial, hands-on approach. Shareholders: Our common stock is publicly-traded on the NASDAQ Capital Market under the symbol PERF . As a publicly traded company, all of our efforts are focused on providing ever increasing value for our shareholders. The rapport we develop with our celebrity licensors and the stability of our relationships with them continues to enhance the bottom line and stock performance.

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