What Happened?
, -based Gainsight Appointed Nikki Engel as VP of Marketing
About the Company
B2B companies have dramatically accelerated customer acquisition efforts by employing technology such as Salesforce.com, Marketo and Eloqua. But as more businesses are paid over time, customer acquisition is merely the beginning of the story. Thats why customer-driven enterprises are using Gainsight, the leading Customer Success Management solution, to proactively manage retention, reduce unexpected churn and identify upsell opportunities by leveraging big data analytics across sales data, usage logs, support ticket, surveys and other sources of customer intelligence.
About the Person
Nikki Engel is VP of Marketing at Gainsight. Previously, Nikki held various senior HR leadership roles in the industry.
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