HR Execs on the Move

Founded in 2010, Needle is a pioneer of advocate-assisted commerce.   Through its technology and services platform, Needle is the only company that powers real-time conversations between a company’s certified brand advocates and its customers who want real-time assistance from people like them to make purchase decisions.   Advocate-assisted commerce is a new sales and marketing channel that creates excellent buying experiences and drives significant incremental revenue for brands.   Needle is a privately held company based in Salt Lake City.