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Ampersand is a data-driven TV advertising sales and technology company with the mission of enabling advertisers to reach their audiences across the full range of TV and digital environments. With a commitment to constant innovation and growth, Ampersand reaches 85 million households leveraging unique data insights to connect brands with audiences to drive desired outcomes. Ampersand is owned by three of the largest cable operators in the US: Comcast Corporation, Charter Communications, Inc. and Cox Communications.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
The #1 Platform for Businesses to Grow, Engage and Retain their Customer Base
Merkato is an independent full-service communications agency with particular strength in food, nutrition and lifestyle. We work with some of Canada’s top corporations, not-for-profits, industry associations and government agencies. Our senior team of highly qualified communications professionals is committed to delivering outstanding results with passion, creativity, and integrity. At Merkato, we have created a culture that is fun, approachable and collaborative; and we treat each other and our clients like family. Merkato launched in December 2012, after 15 successful years as the senior communications group with Trillium Corporate Communications Inc.
bevRAGE is a digital rebate promotion and engagement platform that is revolutionizing the alcohol industry. bevRAGE allows brands to connect and reconnect directly with consumers to acquire new customers and build loyalty. By making it easy for consumers to explore and save on alcohol brands, bevRAGE drives traffic to key accounts — both on-premise and off-premise. Unlike traditional mail-in rebate programs, bevRAGE provides brands with the ability to measure ROI through real-time analytics, and to gain relevant and targetable data on consumer behavior.