What Happened?
, -based SponsorUnited Appointed Michelle Harmon-Madsen as Chief Marketing Officer
About the Company
Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so our clients can make impactful decisions that drive business. With over 340,000 brands, 1.6 million deals, and 11.4 million data points across sports, entertainment, media, and talent, our SaaS database enables brands, rights holders, and agencies to partner more effectively. By delivering real-time trends, on-demand research, and the most comprehensive data available, we connect the entire sponsorship ecosystem and are rewriting the partnership playbook.
About the Person
Michelle Harmon-Madsen is Chief Marketing Officer at SponsorUnited. Previously, Michelle held various senior HR leadership roles in the industry.
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