What Happened?
Boston, MA-based DataXu Appointed Michael Baker as Chief Executive Officer
About the Company
In 2009, Dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers. Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we`re proud to say that the world`s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business.
About the Person
Mike Baker has been pioneering digital media platforms for 20 years and is a widely recognized thought leader in interactive advertising. Before co-founding DataXu, he was vice president at Nokia, where he created and ran Nokia Interactive. Baker came to Nokia through its acquisition of mobile advertising leader Enpocket in 2007, where he was the founding investor and CEO. Baker was previously a partner at venture capital firm GrandBanks Capital. He has also been executive vice president at Engage Technologies, an innovator in online advertising and behavioral targeting. An active angel investor in digital media, he is currently chairman of the board of Nexage, a mobile advertising solutions provider. Baker holds degrees in law and telecommunications management.
Info Source
Press Release
Short Profile