What Happened?
Peterborough, NH-based LotLinx Resigned Melanie Borden as Vice President of Marketing
About the Company
The automotive retail industry is experiencing a digital revolution as car dealers are becoming extremely savvy on how to connect with car shoppers via digital devices. LotLinx is powering this trend with the auto industry`s first direct-linking technology platform, supplying new and used vehicle inventory to auto sites reaching 65 million consumers each month. Founded by a team of veteran automotive and digital innovators, the company`s mission is to tear down the third-party wall between dealers and their customers, and provide a more positive and efficient experience for dealerships and consumers alike. LotLinx`s patent-pending technology replaces lead forms on third-party sites with direct links that transport consumers searching for inventory directly to the dealer`s Vehicle Detail Page, all at a higher conversion rate and fraction of the cost of other online options. Powering 200+ automotive search sites, LotLinx reaches over 85% of all auto shoppers.
About the Person
Melanie Borden is Vice President of Marketing at LotLinx. Previously, Melanie held various senior HR leadership roles in the industry.
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