| Name | Title | Contact Details |
|---|---|---|
Neal Boornazian |
Executive Vice President, Growth | Profile |
We create connected experiences that matter.
A pioneer of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. Motivated and inspired by what`s next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Citigroup, McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000+ experts span 25 regions, including Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Singapore, the United Kingdom and the United States.
Most people would describe us as a global, full-service agency. But we think of ourselves as marketers with great stories to tell. We are positively obsessed with our clients and make it our business to uncover what’s unique about their business. Give us the most complicated product or service offering and we’ll make it easy for anyone to understand, embrace and, most of all, trust. Who we are is really what we do — we make the complex simple. And the simple, very, very powerful. Combining breathtaking design, compelling narrative and cutting-edge technology, we use every tool in our arsenal to illuminate what makes our clients’ products special. We connect brands with the right customers, across a rich and varied landscape of media. We believe in extending the “big idea” beyond traditional media by creating robust digital platforms that connect both on-line and off-line marketing to consumers at the most poignant times and in the most interesting ways. We believe that extraordinary marketing can be both a discipline and an art form. The art is in doing it well. The discipline is in doing it right. We are Designory.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
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