HR Execs on the Move

Market Enginuity® is a sales organization, that represents public media clients in their unique sponsorship marketplace. We marry the spirit of the public mission with its marketing value to leverage opportunities that deliver the most significant revenue for our clients. Our affinity with public media began personally as viewers, listeners and donors to our hometown stations. Over the years we’ve increased our contribution, building the largest team in the country specializing in corporate sponsorship sales. The passion is still personal, and carried by more than 130 people ingrained in each of the communities where we live and work. Insight from PRI`s (Public ...

Market Enginuity® is a sales organization, that represents public media clients in their unique sponsorship marketplace. We marry the spirit of the public mission with its marketing value to leverage opportunities that deliver the most significant revenue for our clients. Our affinity with public media began personally as viewers, listeners and donors to our hometown stations. Over the years we’ve increased our contribution, building the largest team in the country specializing in corporate sponsorship sales. The passion is still personal, and carried by more than 130 people ingrained in each of the communities where we live and work. Insight from PRI`s (Public Radio International) Public Radio Underwriting Partnership (PRUP) founds our philosophy and led to the formation of Market Enginuity. Backed by a 1997 grant from the Corporation for Public Broadcasting (CPB), the PRUP acted to discover best practices of commercial broadcasters that could apply to public radio corporate support, without compromising the noncommercial environment. Jim Taszarek, Sr., a veteran commercial broadcaster, spearheaded the project. From 1997 to `99 "Taz"​ met with scores of personnel at 10 selected stations. After intense study, he shared recommendations projected to increase local corporate contributions. The results were so successful that a CPB official noted it was "some of the best money CPB ever spent."​ In 1999, KJZZ/K-BACH`s general manager sought corporate underwriting increases and hired Jim Taszarek, Jr. to provide corporate sponsorship representation in the local marketplace. The relationship and results inspired other public radio stations to follow suit. Partnering with Kirk Nelson, a successful commercial radio sales manager, Market Enginuity formed. Headquartered in Phoenix, Arizona, the company now represents local and national sponsorship for a mix of public media stations and podcast producers across the United States.

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