What Happened?
New York, NY-based Appboy Appointed Mark Ghermezian as Chief Executive Officer
About the Company
Appboy empowers mobile marketers to build better relationships with their customers. We`re a team of 120+ based in New York. We built the world`s best intelligent CRM so marketers can connect human-to-human, at scale, with their customers, driving deep engagement and ROI. The center of our platform is the holistic user profile that offers a single view of the customer. Our robust audience segmentation and advanced multi-channel messaging allow brands to use the data from those user profiles to create and automate highly personalized marketing campaigns, and build meaningful dialogues with their audiences across devices and channels at scale. Thousands of global marketers use Appboy to power over a billion user profiles worldwide. We help brands like Dominos, Etsy, iHeartMedia, PicsArt, Soundcloud, and Urban Outfitters to better engage, retain, and monetize their customers. Appboy is venture funded.
About the Person
Mark Ghermezian is Chief Executive Officer at Appboy. Previously, Mark held various senior HR leadership roles in the industry.
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