What Happened?
Oakland, CA-based Smartwires has Appointed Mark Freyman as Chief Financial Officer
About the Company
Based in the San Francisco Bay Area, with offices in the United States, the United Kingdom, Australia and Ireland, Smart Wires is the leader in grid optimization solutions that leverage its patented modular power flow control technology. Driven by a world-class leadership team with extensive experience delivering innovative solutions, Smart Wires works with utilities globally to address the unique challenges of the rapidly evolving electric system. Smart Wires technology was developed by utilities for utilities, led by a consortium of large U.S. utilities at the National Electric Energy Testing Research and Applications Center (NEETRAC). This core group of utilities, which included Southern Company and the Tennessee Valley Authority (TVA), defined the vision for the original modular power flow control system. Today, the technology is rapidly becoming part of the utility tool kit as more and more electric utilities explore new ways to mitigate future uncertainties surrounding load and generation, alleviate congestion, improve network utilization and maintain reliable electric service.
About the Person
Mark Freyman is responsible for corporate finance, intellectual property management, product strategy and human resources. Prior to joining Smart Wires, Mark was VP of Strategic Alliances & Investment Structuring at Chevron Renewable Power where he led the evaluation, structuring and financing of more than $500 million of U.S.-based energy efficiency, solar and geothermal projects. He was responsible for defining and executing a go-to-market strategy to deploy capital in a tax-advantaged market, creating a sophisticated deal structure to drive this market. Prior to joining Chevron, Mark was a principal partner in a wind power development firm and co-founder of a distributed generation solar project development firm. In those capacities, he closed hundreds of millions of dollars of project financings across various policy regimes. Throughout his 15-year career, Mark has successfully created competitive advantage and strategic value in business development, financial planning, and consulting roles at top tier firms in the travel, software, and wireless infrastructure industries.
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