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Our Group`s Motto "Never forget your customer - Never let your customer forget you!" comes straight from the mind and heart of the William E. "Bill" Holler, the first Mr. Holler to go into the automotive industry. Long before motivational speakers became fashionable, Bill Holler was an institution! Automotive News described him as a spellbinder, a table-pounder, an evangelist. But he didn`t sell cars on personality alone. By understanding customer wants and needs, Bill was able to develop innovative programs to inspire dealers to establish new sales records. Roger III, Chris and Jill Holler Rogers, Vice-Presidents of our automotive group are the great-grandchildren of the fabled Bill Holler. He founded the General Motors Dealers` Son School established to prepare dealers` offspring to inherit the family franchise and his son, grandson and great-grandchildren were all graduates. From 1929 when General Motors Chairman, C.S. Mott, hired Bill to be Vice President of GM and General Sales Manager of Chevrolet until his retirement in 1945, Bill Holler earned a distinguished reputation as a tireless listener to the dealer, implementing trend-setting innovations and establishing programs to teach the fundamentals of auto sales and quality service still in use today. A believer that a good sales person is critical to our economy, Bill elevated the standards of our profession. In sales literature and speeches he often pointed out that the commander who leads the troops in battle...the volunteer who raises funds for charity...the homeowner who gets the neighborhood involved in a community project...is doing a sales job.
Deluca Toyota Inc is a Ocala, FL-based company in the Retail sector.
City Ford Inc is a Monmouth, IL-based company in the Retail sector.
A native of LaBelle, Missouri, Larry C Morgan graduated from the University of Missouri with a Bachelor of Science in Business Administration and Economics. In 1991, through the acquisition of a Clearwater based retail tire business which he grew from 33 to 600 stores under the Tires Plus name Larry quickly became a staple of the automotive industry. A short time later in 2000 he sold the company to Bridgestone in order to pursue other things. In 2001, the tire industry named him “Tire Dealer of the Year” in recognition of his contributions to the tire business as a whole and in 2004, he was recognized regionally and inducted into the Tampa Bay Business Hall of Fame. In 2007, the Tampa Bay Business Journal named the Morgan Auto Group the 2nd largest new car automobile dealership in their market and in 2008, Larry was inducted into the Tire Industry Association’s Hall of Fame. Today Larry Morgan and his son, Brett Morgan, own and operate 10 automobile dealerships under the Morgan Auto Group name. These dealerships consist of Honda of Ocala, Toyota of Tampa Bay, Scion of Tampa Bay, BMW of Sarasota, Honda of Gainesville, Wade Raulerson Buick GMC, Wesley Chapel Mini, Gainesville Mitsubishi and Lamborghini Sarasota. In 2008 less than twenty years after he opened his first tire store, Toyota and Time magazine recognized Larry Morgan for his outstanding sales, customer service, and contributions to the community and in 2009, Tampa Bay CEO Magazine named him “CEO of the Year” in Retail Services and one of the Top 100 Most Influential Business Leaders in Tampa Bay.
Mid State Chevrolet Buick is a Sutton, WV-based company in the Retail sector.