What Happened?
Raleigh, NC-based Element451 Appointed Mallory Willsea as Vice President of Marketing and Demand Generation
About the Company
Element451 is an advanced student engagement CRM, providing higher ed institutions with a competitive admissions advantage from recruitment to enrollment through the use of AI, student behavior data, and modern marketing automation. The Element451 CRM leverages millions of behavior-based data insights to reach prospective students where they are -- both in their journey and in their preferred channel. Supporting these insights is a full complement of marketing best practices and AI-driven automation to ensure the right message reaches the right student at the right time. All of the data, analytics and insights are available to the entire admissions team through an intuitive dashboard, simplifying and streamlining reporting and engagement intelligence throughout the entire recruitment and enrollment process.
About the Person
Mallory Willsea is Vice President of Marketing and Demand Generation at Element451. Previously, Mallory held various senior HR leadership roles in the industry.
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