What Happened?
Los Angeles, CA-based Califia Farms Appointed Maija Benincasa as Vice President of Brand Marketing
About the Company
Califia Farms (pronounced “Cal-lah-fee-ya,” like California): Inspired by the bounty of California, Califia Farms’ mission is to innovate delicious plant-powered foods for mindful nourishment. The company was named a 2015 “Breakout Brand” by Beverage World, BevNet`s 2015 "Brand of the Year" and is a leader in the revolution to de-commodify the food and beverage industry by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free, without compromise. Founded in 2010 by a farmer’s co-operative based in the San Joaquin Valley and headed by beverage visionary Greg Steltenpohl, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant uses artisanal processes to create healthy and delicious plant-based beverages, is eco-friendly, energy efficient and repurposes more than 90 percent of its post-production byproduct. Califia Farms is one of the fastest-growing natural beverage companies in the U.S., as well as the leading brand in the natural products nut milk and coffee drinks category.
About the Person
Maija Benincasa is Vice President of Brand Marketing at Califia Farms. Previously, Maija held various senior HR leadership roles in the industry.
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