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The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). It was originally the International Badminton Federation (IBF) which was founded on 5 July, 1934, before being rechristened the Badminton World Federation in 2006. The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level. The BWFs vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful and sustainable development initiatives. BWF has its headquarters in Kuala Lumpur, Malaysia, with 194 Member Associations worldwide. Poul-Erik Høyer is the BWF President and Thomas Lund is the BWF Secretary General.
The Asahi Kasei Group contributes to life and living for people around the world. Since its foundation in 1922 with ammonia and cellulose fiber business, Asahi Kasei has consistently grown through the proactive transformation of its business portfolio to meet the evolving needs of every age. With more than 48,000 employees around the world, the company contributes to sustainable society by providing solutions to the worlds challenges through its three business sectors of Material, Homes, and Health Care.
Digital Reach Online Solutions is a creative digital agency offering a wide range of data-focused digital solutions for SMBs & enterprise companies alike with a focus on medical, SaaS, eCommerce, manufacturing, and nonprofits. Whether youre looking for a full funnel strategy, demand gen, brand awareness, to climb Googles rankings, or automate your business, email marketing, and workflows, weve got you covered. Our technical prowess and approach is what our clients love most. We craft digital solutions that deliver with value and always aim for the sweet spot that balances user experience with boosted business outcomes. Give us a call any day of the week, we love to talk shop!
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