What Happened?
, -based Adjust Appointed Lou Hong as VP of Marketing
About the Company
Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform. Adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews. Attribution enables mobile app marketers to identify where a user came from and when they installed the app. In the analytics department, Adjust offers cohort analysis in addition to deliverable analytics that count sales, events, sessions, installs and clicks. Marketers can group users together by common criteria, such as the install time. KPIs can then be normalized over the lifetime of the user. Additional product features include: app store statistics like global rankings displayed in the dashboard, deep-linking fallback and reattribution for re-engagement campaigns. Adjust is an official Facebook and Twitter mobile measurement partner, and is also integrated with over 500 other major partners and networks worldwide. Adjust is ePrivacy certified, uses SSL encryption for data transfer, and is the only mobile analytics company to meet the most stringent privacy compliance standards internationally. Clients include some of the world`s largest brands in Asia, the EU and the Americas, such as Baidu, Deutsche Telekom, Universal Music and Viacom. Adjust delivers app analytics to the world`s largest advertising and media agencies including Vivaki, Publicis and GroupM.
About the Person
Lou Hong is VP of Marketing at Adjust. Previously, Lou held various senior HR leadership roles in the industry.
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