What Happened?
Chicago, IL-based RXBAR Appointed Lisa Watkins as Chief People Officer
About the Company
In 2013 we called b.s. on the protein bar industry and created RXBAR. Every label we found had some artificial, manufactured ingredient somewhere on the list. Thinking they`re buying something healthy, people are being sold junk. So we took over the proverbial parents` basement, experimented a lot, and ended up creating RXBAR; the a minimal-ingredient, whole food protein bar. Originally, RXBARs were for people doing CrossFit (a no b.s. training program, coincidentally) and CrossFit athletes ate us up. Today, we are part of the everyday lives of every kind of person who wants to eat only healthy whole foods, no matter when or where. In a car at 6 AM, on a plane at 6 PM. We`re doing our part to eliminate the b.s. in traditional packaged goods by making a whole food protein bar, using a short list of uncompromised ingredients, for people who truly care about what they put into their bodies.
About the Person
Lisa Watkins is Chief People Officer at RXBAR. Previously, Lisa held various senior HR leadership roles in the industry.
Info Source
News
Short Profile