What Happened?
Vaughan, ON-based Ignite-International Appointed Lee Probst as Vice President of Sales
About the Company
A global lifestyle brand unlike any other, IGNITE combines premium quality ingredients with an unprecedented level of ambition, innovation and an uncompromised standard of excellence. Inspired by its CEO and founder, Dan Bilzerian, IGNITE has positioned itself as the gold standard and industry expert in cannabis and CBD supported with a premium apparel line for an active lifestyle. Continuing its ruthless pursuit of perfection, IGNITE recently introduced its beverage division consisting of Alkaline PH Water, Performance Beverages and Spirits. IGNITE disrupts marketing norms with an authentic, quality-first mission, taking its expansion world-wide. Following its September 2018 US launch, 2019 saw expansion into the UK and Mexico, with continued expansion in 2020 to the Middle East and Canada with many more to come. IGNITE is a socially responsible company and is committed to using marketing and brand power as a positive catalyst for a healthy lifestyle. The IGNITE management team believes that these actions have a positive impact on the Company, its employees and its shareholders. IGNITE is unapologetic in our attitude and in our promise to provide the ultimate experience to our customers. It will always be the best or nothing for IGNITE.
About the Person
Lee Probst is Vice President of Sales at Ignite International. Previously, Lee held various senior HR leadership roles in the industry.
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