Laurie Zeleny was Appointed as Head of Human Resources at YieldBot

Date of management change: January 15, 2017 

What Happened?

Minneapolis, MN-based YieldBot Appointed Laurie Zeleny as Head of Human Resources

 

About the Company

YieldBot is a digital media technology that connects brands to the real-time intent of consumers. YieldBot is the only open advertising platform that uses publisher site level data to connect brands to active consumer intent. IntentRank, YieldBot’s machine learning system, recognizes and scores the active motivation of consumers and responds with relevant brand messages to produce superior measured performance. By marrying first look access via header bidding and cookieless technology YieldBot delivers premium consumer interactions. YieldBot is headquartered in New York with offices in Bentonville, Boston, Chicago, Los Angeles, Minneapolis and Portland.

 

About the Person

Laurie Zeleny is Senior Vice President of People at Vevo. Previously, Laurie held various senior HR leadership roles in the industry.

 

Info Source

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