What Happened?
, -based Bertelsmann Music Group Promoted Lauren Crawford as Marketing Director
About the Company
BMG is the new model music company founded by Bertelsmann in 2008 as a direct response to the challenges of music`s digital revolution. Key to its innovative approach is the fact it represents the traditionally separate music publishing and recording rights off the same state-of-the-art platform internationally. BMG is already the world`s fourth biggest music publisher and the first new global player in the recordings business in decades. BMG`s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG`s 14 offices across 12 core music markets now represent over 2,5m songs and recordings, including the catalogues of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as literally thousands of artists and songwriters attracted by its fresh approach. BMG is owned by international media company Bertelsmann, which also includes the broadcaster RTL Group, the trade book publisher Penguin Random House, the magazine publisher Gruner + Jahr, the service provider Arvato, the Bertelsmann Printing Group, the Bertelsmann Education Group, and Bertelsmann Investments, an international network of funds. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. International offices are located in Berlin (HQ), Los Angeles, New York City, Nashville, Paris, Hilversum, London, Madrid, Milan, Stockholm, Sydney, Beijing, Sao Paulo
About the Person
Lauren Crawford is Marketing Director at Bertelsmann Music Group. Previously, Lauren held various senior HR leadership roles in the industry.
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