Laura Frauenhofer was Appointed as Vice President, Human Resources at News America Marketing

Date of management change: January 23, 2012 

What Happened?

New York, NY-based News America Marketing hired Laura Frauenhofer as Vice President, Human Resources


About the Company

News America Marketing (NAM) is the premier marketing partner of some of the world`s most well-known brands, and its broad network of shopper media, incentive platforms and custom merchandising services influences the purchasing decisions of online and offline shoppers across the U.S. and Canada. News America Marketing`s solutions are available via multiple distribution channels, including publications, in store and online, primarily under the SmartSource brand name and through the Checkout 51 mobile application. We are a leader in shopper media and marketing across the path to purchase. We put a premium on both individual achievement and team performance. Disruptive thinking, creativity and mentorship — they`re all foundations of the News America Marketing experience. And our focus on innovation and transformation continually attracts fresh talent across our company, resulting in a culture that is dynamic and diverse.


About the Person

Laura Frauenhofer is Vice President, Human Resources at News America Marketing. Frauenhofer is responsible for various aspects of Human Resources function at News America Marketing. Previously, Frauenhofer held various HR leadership roles in the industry.


Info Source



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