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Welcome to Anteriad! MeritB2B, True Influence, and other strategic acquisitions have combined to form Anteriad, a trailblazer in B2B marketing. Best-in-class offerings include demand gen, marketing cloud tech, leading intent, programmatic, and audience solutions – all powered by the industry`s most comprehensive B2B data.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.
We are passionate about helping our clients. The best way we know how to do this is by remaining true to our mission: “Build the Team, Grow the Company and Have Fun!” Our mission is accentuated through a culture driven to exceed goals, serve partners enthusiastically, work as a team, celebrate successes, and do what is right and honest in every endeavor. Collectively, we remain unwavering in our commitment to ensure each and every relationship is served to the best of our ability, while building on our strengths and striving to lead the way in college sports.
ADS delivers high-quality collateral direct-to-door, Nationwide for companies of all sizes.
AEB connects America`s egg farmers with consumers, communicates the value of the incredible edible egg and receives funding from a national legislative checkoff on all egg production from companies with more than 75,000 hens in the continental United States.