What Happened?
New York, NY-based Kinetic Social Appointed Lara Horton as Director of Human Resources
About the Company
Kinetic is a social data and marketing technology company. Founded in October 2011 and in hyper-growth mode, Kinetic`s core mission is to make sense of the world`s social signal. We analyze social context data, aggregated from a wide universe of digital sources, enabling breakaway insights and predictive modeling to yield the most effective full-funnel marketing solutions for our clients. Our patent-pending statistical optimization engine provides a unique and scalable approach to social marketing and cross-platform effectiveness. The company is a charter partner in the Facebook API Key, Facebook Preferred Marketing Developer, and Twitter Marketing Platform Partner programs.
About the Person
Lara Horton is the Director of Human Resources Director at Kinetic Social . After working a number of years in traditional advertising (such as Young & Rubicam and Grey Worldwide), Lara moved into the online industry working as an HR Generalist at Epic Media Group. After a brief stint in the fashion industry, Lara returned to Kinetic Social as a Director of Human Resources.
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