What Happened?
Charleston, SC-based Kyle Mashima as Chief Executive Officer
About the Company
Atlatls Product Configurator is the first of its kind Sales Resource Planning (SRP) tool that actually puts technology in the service of your business. By harnessing a wide array of emerging technologies, Atlatl Software will accelerate your sales, increase profits and strengthen your bottom line. SRP was developed by sales people, for sales people. By empowering your sales team to complete all facets of a sale from 3D product configuring and customizing, estimating and communicating complex projects in a multitude of settings your company wins. SRP integrates customer, sales professional, factory floor and estimating department in a cloud-based, real-time process.
About the Person
Mashima brings more than 30 years' leadership and product development experience in technology companies including Adobe, Apple and Visible Measures. At Adobe, he served as the Consumer Division's Vice President and General Manager before being appointed Adobe's Vice President of Strategic Development. He has a proven track record of leading successful product development teams including Adobe PhotoDeluxe, which sold more than 30 million copies.
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