What Happened?
Greensboro, NC-based Biscuitville Promoted Kristie Mitchell as Chief Marketing Officer
About the Company
For over 50 years, Biscuitville has been a local, family-owned company known for serving up authentic Southern breakfast food made fresh daily from locally sourced ingredients. With over 60 quick-casual locations in North Carolina and Virginia, we`ve assembled a new, driven, and experienced leadership team committed to unprecedented growth. Since our rebranding in 2014 as Biscuitville Fresh Southern®, we`ve embarked on completely remodeling all our restaurants. And, in stark contrast to most of our competitors, we`ve experienced double-digit sales increases throughout fiscal year 2017. We`re proud of the fact that our fresh-baked biscuits have become almost legendary here in the South. (Garden & Gun magazine included them among their “100 Southern Foods You Absolutely Must Try Before You Die.”) Yet what truly sets us apart is our entrepreneurial spirit. We build amazing teams of passionate individuals while creating an open, collaborative environment designed to foster personal growth. And we encourage that growth to extend beyond the workplace: Our restaurants all close at 2 p.m., and our corporate headquarters closes at 3 p.m. every Friday—allowing for a work-life balance not found anywhere else in our industry.
About the Person
Kristie Mitchell is Chief Marketing Officer at Biscuitville. Previously, Kristie held various senior HR leadership roles in the industry.
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