What Happened?
Pasadena, CA-based Wetzel's-Pretzels Appointed Kim Freer as Chief Marketing Officer
About the Company
Providing a fun, fresh take on soft pretzels, Wetzel`s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Redondo Beach, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel`s Pretzels has grown to more than 300 bakeries, including premier locations like Disney Springs® at Walt Disney World® Resort, Downtown Disney® District at Disneyland® Resort and Universal CityWalk,TM continuing to cultivate fanatics around the world with its SoCal vibes and gram-worthy snacks. It`s cult-like following includes famous fans like Ben Affleck, Billie Eilish, Jimmy Kimmel and Kim Kardashian. As the nation`s leading pretzel chain, the franchise has received numerous accolades, most recently being named to the 2021 Top Food Franchises and the Culture100 by Franchise Business Review. For additional information about the Wetzel`s franchise opportunity.
About the Person
Kim Freer is Chief Marketing Officer at Wetzel's Pretzels. Previously, Kim held various senior HR leadership roles in the industry.
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