HR Execs on the Move

Content marketing is going through a transition. As organic reach declines and content consumption patterns shift, content marketers can no longer create massive amounts of content, blindly distribute it across audiences and platforms, and expect to achieve their goals. They need to look for new ways to effectively leverage content. They need to think of content through the lens of the distribution channels and their specific targeting parameters. Keywee offers marketers a new approach to data-driven content marketing, delivering the concrete, measurable success that brands and publishers want and need to optimize the ROI of their content marketing initiatives. Its content ...

Content marketing is going through a transition. As organic reach declines and content consumption patterns shift, content marketers can no longer create massive amounts of content, blindly distribute it across audiences and platforms, and expect to achieve their goals. They need to look for new ways to effectively leverage content. They need to think of content through the lens of the distribution channels and their specific targeting parameters. Keywee offers marketers a new approach to data-driven content marketing, delivering the concrete, measurable success that brands and publishers want and need to optimize the ROI of their content marketing initiatives. Its content marketing platform uses advanced text-mining technology and a data layer to help customers find the audiences most likely to meet specific business goals for their content.

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