What Happened?
Wilmington, DE-based Cierto Appointed Ken Ruff as Head of Strategic Accounts, On-Premise
About the Company
The Elevated Spirits Company is the producer of Cierto Tequila – authentic, 100% natural, additive-free, luxury tequila made in Jalisco, Mexico. Cierto means “True,” the perfect word to describe this remarkable award-winning family of tequilas – patiently crafted expressions of pure Highlands agave, harvested by fourth and fifth generation agaveros at peak maturity. The Elevated Spirits portfolio includes the Cierto Private Collection Blanco, Reposado, Añejo and Extra Añejo, as well as the Cierto Reserve Collection Blanco, Reposado, Añejo and Extra Añejo. Due to their character, complexity and luxuriously smooth taste, these eight agave expressions are widely acknowledged by tequila connoisseurs as “The World`s Finest Tequila” and some of the best tequilas ever made. Since inception, Cierto has won more than 750+ international medals and awards, making it The Most Awarded Tequila in History™.
About the Person
Ken Ruff is Head of Strategic Accounts, On-Premise at Cierto. Previously, Ken held various senior HR leadership roles in the industry.
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