What Happened?
Durham, NC-based Zift-Solutions Appointed Ken Romley as Chief Executive Officer
About the Company
Zift Solutions increases channel sales and boosts marketing impact by delivering a superior technology platform, strategic insight and global channel support. Leading channel marketing organizations around the world leverage our cloud-based platform to automate co-branded marketing, empower collaborative selling and measure results with powerful analytics.
About the Person
As President and CEO of Zift Solutions, Ken is a driving force behind the company`s strategic vision and mission to offer complete, prescriptive, multi-channel marketing support for channel partners that both improves results and reduces costs by empowering the efficient use of global brand resources. Over the last two decades, Ken has co-founded and run a wide range of technology and Internet-based enterprises while leading innovations in marketing technologies. As CEO and CTO of SmartPath, Romley helped to establish Enterprise Marketing Management solutions as essential technology for improving marketing effectiveness. He also served as Director of Product Development for DoubleClick after the company acquired SmartPath and held executive leadership roles with Marathon Group, Micro Focus and Burl Software Laboratories. Ken has a BS in Operations Research and an MS in Computer Science from Cornell University.
Info Source
Press Release
Short Profile