What Happened?
Los Angeles, CA-based ZEFR Promoted Kelsey Garigan as Executive Vice President, Head of North American Sales
About the Company
Zefr`s products put brands in control of their content adjacency on scaled platforms including YouTube, Meta and TikTok, based on brand and industry standards like the Global Alliance of Responsible Media (GARM) framework. Rather than rely on broad semantic tools like keywords, Zefr leverages a patented Cognition AI technology combining human cognition and review with machine learning models to offer brands and agencies more accurate and transparent targeting and measurement solutions on scaled platforms. Zefr has also made investments in technology solutions for misinformation avoidance with their July acquisition of Adverifai, an Israeli-based AI company that integrates misinformation into Zefr`s Cognition AI tech stack through global fact-checking organizations, providing training data to inform scalable misinformation identification and measurement.
About the Person
Kelsey Garigan is Executive Vice President and Head of North American Sales at ZEFR. Previously, Kelsey held various senior HR leadership roles in the industry.
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