What Happened?
New York, NY-based Operative Appointed Katie Back as Chief Revenue Officer
About the Company
With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world`s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place. Our 300+ clients span 25+ countries and include FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia and SKY.
About the Person
Katie Back is Chief Revenue Officer at Operative. Previously, Katie held various senior HR leadership roles in the industry.
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