What Happened?
Menlo Park, CA-based Deserve Appointed Kalpesh Kapadia as Co Founder and Chief Executive Officer
About the Company
At Deserve, we are committed to providing deserving but underserved people access to fair credit. When it comes to credit, most young people are caught in a catch-22: you don`t qualify for credit because you lack credit history, and to build a credit history you first need to get credit. Deserve is different. Where traditional lenders see risk, Deserve sees potential. Instead of just looking at credit history, we measure each applicant`s credit potential by looking at factors such as education, current financial health, and future employability and earnings potential. Our compliance framework has been developed in kind to meet the most stringent requirements set forth by the law, using enhanced identity verification and consistent lending practices to ensure the utmost security and safety. The entire process, from sign up through approval to account management, is simple and frictionless. Ultimately, we believe credit and lending should be a win-win-win. Helping our customers be successful with credit and become financially independent is good for them, our business, and society, overall.
About the Person
Kalpesh Kapadia is Co Founder and Chief Executive Officer at Deserve. Previously, Kalpesh held various senior HR leadership roles in the industry.
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